When I co-founded BIP Wealth with Mark in 2007, my goal was to create stability for clients, deliver a customized investment plan for each family, and offer them something unique with direct access to privately-held investments. This value proposition was significantly different than any other firm on the street.
Case in point, too many investment firms have a revolving door of advisors. This is a result of the transactional compensation plans that are common in the industry. Since most advisors are paid primarily on new assets, clients end up being invested in a cookie-cutter model where one size fits all. The incentives are more about sales, as opposed to taking care of existing clients.
At BIP, we made the decision early on to align the incentives of our advisors with the goals and objectives of our clients. We are building a firm where the advisors strengthen existing client relationships by delivering our service commitments of quarterly meetings, written financial plans, and personalized strategies.
This approach has served us well over the years. If you take care of your clients, they take care of you by consolidating assets and referring friends and business associates to the firm. We place a heavy emphasis on soliciting feedback and advice from our clients to understand areas of opportunity and improvement. We have also formed a client-centric advisory board to consult with us on any potential or perceived conflicts-of-interest.
Our goal is to build the most successful investment firm in the Southeast. We can accomplish this by hiring quality professionals and making every effort to always do what is in the best interest of our clients. There is no doubt in my mind that we are building a very special firm for our clients and employees.