Authors: Charles Crowley, CFP® AIF® and Eric Cramer, CFP®, CFA®

As we’ve written, the Roth IRA may be “The Holy Grail” of investing. Because of this, investors should pay attention to the asset location strategy of their investments for 401(k) plans in 2024. Maximizing the after-tax return through a smart asset “location” strategy can yield meaningfully positive results, which is why Roth IRAs play such a critical role.

Roth IRAs, if handled properly, never create an income tax liability on investment returns, so they can be the perfect vessel for the most tax-burdensome elements of a diversified portfolio.

Going back nearly two decades now, working investors with a company-sponsored retirement plan have found themselves with a new option to consider: the “Roth 401(k)”. This feature, a staple in most plans but not necessarily all, allows a worker to designate a percentage of their elected salary deferral to receive Roth treatment. Rewind a couple of years and the Secure 2.0 Act of 2022 stipulated that this special tax treatment is additionally available for employer matching and non-elective contributions into the plan as well.

So, what is a “Roth 401(k)”? What are the eligibility requirements for Roth 401(k)s? And what is the 2024 401(k) contribution limit? Let’s break it all down.

New 401k Contribution Limits for 2024

Creating a 401(k) in 2024 presents businesses and employees with a number of different routes. Over time, employees can forgo the current period tax deduction in order to increase their assets such as catch-up contributions in the tax-free category. Investment returns in a retirement plan accrue to various funding sources, such as pre-tax salary deferral, post-tax Roth 401(k) salary deferral, and pre-tax employer contributions. The investment earnings of the plan that are pro-rated to the Roth source get the identical tax-free status, and the compounding effect means that earnings on the earnings will never get taxed.

With 2024 401(k) rules allowing $23,000 in salary deferral plus $7,000 in annual catch-up contributions for those aged 50 and over by the end of the year, the importance of these choices can overshadow the importance of any choices made about contributions to an IRA (which has much lower 2024 401(k) contribution limits).

But there is yet another important 401(k) 2024 contribution limit that investors should become familiar with; it’s applied to defined contribution plans and is called the Section 415(c)(1)(A) limit. In 2024 the Section 415 limit rose to a whopping $69,000! Let’s take a moment to break that number down.

How in the world, you might ask, can someone get that much money into a 2024 401(k) plan and beyond? You might be lucky enough to have an employer who is making a contribution to your plan, but even if you contributed $23,000 and your employer matched you dollar for dollar (and let’s be real, that’s rare), then that’s still only $46,000 for your 2024 401(k).

Implications for Roth 401k Contributions

You may never have known that the tax code allows employees to make after-tax contributions to their employer-sponsored retirement plans over and above the normal salary deferral of $23,000. Your plan may not even allow it, but it should. The rules allow the employee to add money to their 2024 401(k) plan after tax (so no current period deduction is taken) until the total plan contribution equals the limit of $69,000. Factor in the additional catch-up contribution limit of $7,000, and you’ll find a grand total for older employees of $76,000!

In the past, this was probably not a good move. Remember that just like the Roth 401(k) contribution rules, the money being used for a post-tax contribution has already been taxed. But unlike the Roth contribution, which is also post-tax, the earnings do not retain the same tax status as the contribution. That means that your after-tax 2024 401(k) contribution will build up earnings that will eventually be taxed at your ordinary income tax rate when withdrawn. Annuities work like this, which is why they are often a bad tax move. If that money were simply invested in a taxable brokerage account, investments that grow in value could receive the preferential long-term capital gains tax treatment.

Changes in Catch-Up Contributions

There was an important change to Roth 401(k) eligibility in 2010. Plans can allow after-tax contributions to be converted to the Roth status as an “in-plan Roth conversion”. Since the money has already been taxed, converting to a Roth carries no tax bill if done immediately. In the simplified case where an employee maxes out their 2024 Roth 401(k) deferral and then makes this after-tax contribution up to the limits, they could add $69,000 plus the $7,000 in catch-up contributions to their Roth investments.

Real-world practicalities that limit this approach are worth mentioning though. First, your plan may still not allow Roth contributions. Even if it does, it may not allow after-tax contributions, and if it does then it still may not allow in-plan Roth conversions. All these plan features for a 401(k) in 2024 may add a bit to the cost of administering your plan or it may simply be that your plan administrator hasn’t paid for the latest software upgrade to accommodate this level of complexity.

Employer Matching Changes

You should also remember that your ability to make after-tax contributions is reduced by your employer contribution to keep the total at $69,000 plus the catch-up contribution of $7,000, although most people don’t complain about getting free money from their employer. There is also the more complicated issue of a mandatory discrimination test applied to retirement plans called the ACP (Average Contribution Percentage) test, which is designed to make sure higher salaried employees don’t get too good of a deal.

If this leaves you a bit confused, don’t feel like you are alone. Many employers feel burdened by having to explain these options to their employees and just go for the less complicated approach. But as word gets out among financial planners and HR professionals in corporate America, demand for these 2024 401(k) features will rise.  

Unexpected life events

You can be part of a wave of investors requesting access to these benefits if you contact your benefits department and ask some simple questions:

  1. Does your 2024 401(k) retirement plan allow you to designate your salary deferral contributions to be Roth contributions (remember, these are made post-tax and don’t get a deduction, but grow tax-free)?
  2. Does your 2024 401(k) retirement plan allow you to further designate employer matching and non-elective contributions as Roth contributions?
  3. Does your 2024 401(k) retirement plan also allow you to make additional post-tax contributions over and above any Roth contributions and catch-up contributions?  If so, to what limits (remember, this may be a bad deal unless you can also get a “yes” answer to the next question too)?
  4. Does your 2024 401(k) retirement plan also allow you to make in-plan Roth conversions of your post-tax contributions?  If so, does this capability include employer contributions, and can you make a “streamlined election” that causes the contribution to be immediately converted or does it happen at year-end (which may have a tax bill on any earnings converted)?

When you get the answers to these questions, give us a call. Our team of experienced 401(k) advisors can walk you through the choices you should consider.

Impact on Retirement Planning

For those investors who earn enough money to increase their savings rate substantially and hit their 2024 401(k) contribution limits, the long-term financial value of growing their Roth assets is a big deal. Investors who are lucky enough to have a pension plan, or who are worried about the income tax obligations of being forced to take required minimum distributions from non-Roth retirement assets once they reach age 70 1/2, should consider this a form of tax diversification that gives them needed flexibility. Even the self-employed and business owners who are looking at plan design issues should think about what this could mean for themselves (and their employees) and ask us for help.

One last note: all of the 401(k) limits mentioned above are for 2024, and one of the great things about the structure of these limits in our tax code is that they are indexed for inflation. That means that the numbers will change over time and keep up with the cost of living. Always check to see what the current numbers are. If you have any additional questions, feel free to contact us to speak with an advisor today.

2024 401(k) FAQs

How much can I contribute to my 2024 Roth 401(k)?

The 2024 401(k) contribution limits allow for $23,000 in salary deferral and $7,000 in catch-up contributions.

What are the Roth IRA rules for 2024?

The maximum amount you can contribute in 2024 is $7,000 if you are aged 50 or under. This limit increases to $8,000 for those older than 50.

What is the new law for Roth 401(k) plans?

In 2022, the Secure 2.0 Act passed, allowing for special tax treatment on certain types of 2024 401(k) plans.

What is the solo 401(k) limit for 2024?

In 2024, investors can contribute up to $69,000 ($76,500 if you are over the age of 50).

This communication contains general investing information that is not suitable for everyone and is subject to change without notice. Past performance is no guarantee of future results and there is no guarantee that any views and opinions expressed will come to pass. The information contained herein should not be construed as personalized investment advice, tax advice, or financial planning advice, and should not be considered a solicitation to buy or sell any security. Investing in the stock market and the bond market involves gains and losses and may not be suitable for all investors. Indices are not available for direct investment.

Authors: Charles Crowley, CFP® AIF® and Eric Cramer, CFP®, CFA®

The number of decisions a business owner must make year to year can be daunting. From finalizing budgets and strategic hiring to expanding operational capacity, it can be tough to prioritize all that has to be done. Evaluating the advantages of a 401(k) retirement savings plan is, unfortunately, one of the most impactful decisions often put on the back burner. If you are due to give your company’s type of 401(k) plan a closer look, there are five key aspects of 401(k) benchmarking to focus on to ensure it is set up effectively and efficiently.

1. Growth, trends, and demographics

In business, things will inevitably change—potentially at a fast pace. This is also true when comparing and benchmarking 401(k) plans. Companies grow, markets evolve, demographics shift, and needs ultimately expand. An important consideration is ensuring the business has not outgrown its type of 401(k) retirement plan offering. Perhaps your employee base doubled, and your current plan structure does not match that growth. There may also be a need to focus on benefits and enticements to attract/retain extraordinary talent for key positions. Maybe there was an increased turnover across your industry, and you want to ensure your retirement plan is set up to account for such trends. You may even find that the average fees for your 401(k) administration plan are no longer sustainable. Whatever your circumstances, the company retirement plan should be evaluated every 2-3 years to ensure the offering still fits the needs of your business and employees.

2. Evaluation of costs for services

Arguably, the easiest facet of the 401(k) benchmarking phase is to evaluate the average fees for your 401(k) administration services and plan for the most cost-efficient type of 401(k) plan. Evaluating what best fits your needs can be overwhelming on your own. The sheer number of options, platforms, and features is vast, so it is important to seek assistance from an objective expert to help navigate it all. At BIP Wealth, we encourage business owners to focus on three things when comparing 401(k) plans:

Having excellent solutions to address these three questions when 401(k) benchmarking can reduce much of the operational headaches and time spent fixing issues down the road.

3. Encouraging action

When we sit down with a business owner or leadership committee to discuss the company’s type of 401(k) retirement plan, one of the typical concerns shared is lack of participation. Far too often, employees are not making full use of the advantages of their 401(k) retirement plan and it is either because they do not understand the features of the plan or do not realize how participation benefits their future. Ensuring employees understand these aspects and are aware of the resources available to them when questions arise is a key responsibility of our team as a fiduciary to a 401(k) plan.

4. Investment line-up

The most common feature of a 401(k) plan is, you guessed it, the investments. After all, the primary purpose of any type of 401(k) retirement plan is saving for retirement. However, this is a challenging piece of the 401(k) benchmarking puzzle. Consider this: what investment options are available within your current type of 401(k) plan? Do you feel they are diversified and sufficiently cover the differing risk tolerances, backgrounds, and needs of your employee base? It can be a tough question to answer and is also one of the largest risks for a plan sponsor – the fiduciary responsibility.

When 401(k) benchmarking, deciding how well your plan fits the needs of the participants is highly scrutinized in today’s regulatory world. This responsibility for most companies is often more appropriately managed by partnering with financial advisors, plan administrators, or industry experts. Doing so helps ensure the participants’ best interests are kept in mind while reducing costs and compliance risks for the sponsoring company.

5. Deadlines

Finally, and possibly the most important aspect to keep in mind when 401(k) benchmarking, is timing. There are key deadlines to consider whether you are altering your current type of 401(k) plan. Some deadlines are platform specific while others are mandated by the government. Nevertheless, it is critical to be proactive when enacting changes. This is especially important if you make changes requiring an adjustment to your plan documents. Give yourself and your team the needed time for appropriate due diligence when consulting with an expert who can guide you through these important decisions. This will help ensure you are not minimizing your options, forgoing benefits, paying higher than average fees for 401(k) administration, or simply locking your business into the status quo for another year. Each of these can have a monetary consequence in tow!

In conclusion, the insights above provide you with a few things to consider as you take a more detailed “look under the hood” when benchmarking your company’s 401(k) plan. If you are a business owner and would like to partner with experienced retirement experts on the evaluation of your plan, consider choosing BIP Wealth.

Click here to schedule a complimentary initial consultation with our team.


What is benchmarking a 401(k) plan?

401(k) benchmarking refers to the process of evaluating and comparing the performance, fees, and features of an employer-sponsored 401(k) retirement plan against industry standards and peer group data.

How do you evaluate a 401(k) plan?

To evaluate your company’s 401(k) plan, consider factors such as employee demographics, needs, and retirement goals. You will also want to compare 401(k) plans based on fees and overall cost.

Why should I benchmark my 401(k) plan?

401(k) benchmarking could help your business find areas to improve your existing 401(k) plan. This could save you time and money in the long term.

How do I choose a 401(k) service provider?

To start, assess the needs of your company and employees. Then, compare the costs of the 401(k) offerings available to make an informed, cost-effective decision.

This communication contains general investing information that is not suitable for everyone and is subject to change without notice. Past performance is no guarantee of future results and there is no guarantee that any views and opinions expressed will come to pass. The information contained herein should not be construed as personalized investment advice, tax advice, or financial planning advice, and should not be considered a solicitation to buy or sell any security. Investing in the stock market and the bond market involves gains and losses and may not be suitable for all investors. Indices are not available for direct investment.

For current and prospective investors in today’s diverse marketplace, there are a number of ways to manage your strategy and holdings. Two of these are investment management and asset management. If you’re unfamiliar with either of these, you’ve come to the right place. In this blog, we’re going to break down the two, including the scope and what an asset manager vs. an investment manager’s role will look like.

Because both strategies come with inherently unique paths to cultivating and growing wealth, we’ll also be examining the nuances between each that may align better with certain financial goals and aspirations. So, whether you’re an individual looking to invest for the first time, an individual looking to better manage your current financial investments, or an institution with vast resources, this blog will help shed light on which strategy may be the better fit for you. To start, let’s take a look at investment management vs. asset management.

Investment Management vs. Asset Management: A Breakdown of Each Strategy

To kickstart the investment management vs. asset management analysis, let’s first focus on the former. By definition, investment management is the handling of financial assets and other investments. It is important to keep in mind that this management strategy does not simply focus on buying and selling stocks, for example. It could also include strategies for budgeting, taxes, and more as well.

 At its core, investment management is the professional art—and science—of managing a portfolio of securities, such as stocks and bonds, to ultimately achieve an investor’s specific goals. The primary goal is wealth accumulation through strategic buying, selling, and holding of these securities based on comprehensive market research, trend analysis, and a deep understanding of global economic factors.

Some of the pros you’ll find with investment management are the ability to create tailored strategies to your individual needs and goals and active management from your investment manager. At BIP Wealth, we focus on holistic wealth management and follow guiding principles such as expert insights and human connection, transparency and accessibility, and intelligent forecasting to help our clients navigate the road between risk and reward. To learn more, be sure to check out our holistic wealth management services page.

Asset Management vs. Investment Management: What’s the Difference?

Asset management, though sometimes used interchangeably with investment management, encompasses a much wider range of wealth management. Think of it this way: Investment management can be considered a part of an asset management strategy, but asset management compared to investment management extends to a myriad of other tangible and intangible assets, including real estate, commodities, intellectual property, and sometimes even assets like artwork or vintage cars.

At its heart, asset management is also about understanding an investor’s unique needs and goals and focusing capitalizing on them in the long term. Because it encompasses so many more financial holdings, asset management vs. investment management may focus more on sustained long-term growth rather than short-term gains in the stock market, for example.

You’ll find that many of the pros to asset management are similar to investment management. Both asset management and investment management tend to give investors a much more holistic wealth management experience. Additionally, asset management may give investors access to alternative investments such as private equity and hedge funds. At BIP Wealth, our team of experienced financial advisors works to give our clients access to financial wealth opportunities that have historically been reserved for the ultra-wealthy.

The Role of An Asset Manager vs. an Investment Manager

Both asset managers and investment managers critical focus is on creating wealth for their clients. Now, there are some differences in the roles each takes on. Investment managers tend to focus specifically on the domain of stocks, bonds, and mutual funds. Their day-to-day may be more centered around market research, trend analysis, and portfolio balancing.

Asset managers, on the other hand, operate on a much broader canvas. They may put more focus into portfolio optimizations, strategizing with clients on the acquisition of, maintenance, and even the sale of a wide range of assets—from stocks to homes to luxury goods.

To put it simply, while both are stewards of wealth, their focal points differ. The investment manager is a craftsman, meticulously sculpting portfolios, while the asset manager is the mastermind, orchestrating an all-encompassing wealth strategy.

An asset manager analyzing documents

Investment Management vs. Asset Management: Which Is Better For Me?

Because the journey of wealth management is a personal one, deciding which strategy may be right for you will take time—and be dependent on a number of factors. For individual investors who are looking to grow their wealth primarily through stocks and bonds, investment management may be the right way to go. For those who already own a high number of valuable assets, asset management may be the better choice. For larger organizations and businesses, the expansive and strategic purview of asset management also tends to align well, ensuring that assets are managed and grown cohesively over extended periods.

It is important to first consider your risk tolerance, as this can play a significant role in which strategy is right for you. If you prefer a more hands-on, active strategy with frequent adjustments, investment management’s active approach might resonate. Conversely, if you’re looking at long-term stability and diversified risk, asset management, with its wider asset base, might be more fitting.

If you have any questions or want to speak to one of our financial advisors, don’t hesitate to contact us. You can also check out our Resources to learn more about topics in the financial space, including portfolio vs. wealth management and why the Roth IRA is the “holy grail” of tax-smart investing.


What is the difference between asset management and investment management?

At its core, the difference between investment management vs. asset management is the scope of what is managed. Investment management tends to focus solely on stock and bonds while asset management can encompass a wider range of assets, such as homes and luxury goods.

Is an investment manager the same as an asset manager?

No. While the two share a similar role, asset managers tend to operate on a much broader canvas, including the management of a much wider range of financial assets, compared to investment managers. 

Is asset management better than investment management?

It depends on what your financial goals and needs are. For individuals and organizations with many financial assets, asset management may be the better option. However, for individuals looking to start a stock portfolio, investment management may be the better choice.

This communication contains general investing information that is not suitable for everyone and is subject to change without notice. Past performance is no guarantee of future results and there is no guarantee that any views and opinions expressed will come to pass. The information contained herein should not be construed as personalized investment advice, tax advice, or financial planning advice, and should not be considered a solicitation to buy or sell any security. Investing in the stock market and the bond market involves gains and losses and may not be suitable for all investors. Indices are not available for direct investment.

Author: Eric Cramer, CFP®, CFA®

If you’ve ever gone through the financial and investment planning process, you might remember that it took some effort. But you might look back at that investment in time and feel some sense of satisfaction that you did something for yourself and your family. Unfortunately, investment planning may be extremely dangerous to your financial health. Here are the top five reasons why:

One: Your Future Earnings Are Tough to Predict.

How many working people can look back a decade and say that they would have accurately predicted their current income level? Fortunes change, people lose their jobs, people get promoted, and the future is unknown for most of us. Because of this, future earnings become one of the biggest financial planning mistakes people may make. If your financial plan assumes you have a healthy income for decades into the future, but that doesn’t happen, do you expect your retirement lifestyle to be the same? Anyone more than ten years from their planned retirement needs to understand why a certain income figure was used in their plan, and they might want to make their income estimates extremely conservative just to test for problems with their plan. A good advisor may even run more than one plan, using different income levels, to examine the sensitivity of the plan to this input. Another technique used for people approaching retirement is to assume that all income ends in the current year. This helps establish what your “worst-case scenario” may look like and every year of additional income just makes things better. 

Two: You May Not Die on Schedule. 

Life expectancy is a tricky thing for anyone to predict. The best investment planning probably assumes a very long life expectancy, because outliving your money is the biggest risk most people face. Avoiding “superannuation” is the main motivation for many people to engage in investment planning, which is why some planners may suggest using a life expectancy that you only have a 10% chance of achieving. This doesn’t mean that this estimate is more accurate, it simply provides a more prudent way to think about how to plan. 

Three: Your Investment Expenses May Be Too High.

If your investment planning doesn’t address the concept of investment expenses, then you may need to ask some questions. Another big financial planning mistake you can make is not taking into consideration what you’re paying in fees and even taxes on investments. For example, your stock broker may start to crank out financial plans that use index returns to predict portfolio returns. But the reality may be that your investment accounts become full of high-cost mutual funds, annuities, and other fee-laden investment products that may not be able to quickly adjust to market shifts. It isn’t unheard of for an investor to pay more than 2% in total investment expenses (and sometimes much higher) while relying on a financial plan that assumes there are zero investment expenses. For a $1 million portfolio, that’s $20K per year that doesn’t compound. If you don’t think investment expenses are a big deal then consider this: at the end of 2017, the average annual return of the MSCI ACWI IMI Global Equity Index for the prior ten years was only 4.97. And the Bloomberg-Barclays U.S. Aggregate Fixed Income Index return over that decade was only 4.01%. If your portfolio was paying an extra 2% in fees then, depending on your allocation, you may have barely kept half of your returns. At the end of the day, your investment expenses really do matter.

Four: You May Pay High Taxes On Investments.

Taxes are boring, yes, so let us tease you with this idea: if you own an actively traded mutual fund, and it realizes short-term capital gains (from selling stock it owned less than a year), then the fund has to distribute those gains to you along with a tax on the investments. Your investment planning advisor may not see it coming, and there may be little you can do to stop it. To make matters worse, the distribution that hits your account will now be taxed at your highest marginal rate (because it’s a short-term gain). On top of this, distributed short-term capital gains cannot be offset with realized capital losses. So, if your super stock-picking mutual fund was up 20% in a big year, but sold most of its holdings to reposition, maybe you had 10% distributed to you at a tax cost of around 4-5%. Suddenly that terrific 20% turns into only 15%. The big pothole here is when a fund has a down year, but still sells some winners, and you pay investment taxes on a negative return! It’s happened before and it will surely happen again. Will you make this common financial planning mistake?

Five: You Count Too Much on Social Security.

Some investors won’t need Social Security to have a terrific retirement, but for most of us, it will at least play an important role. And here’s the thing: Social Security has its risks. It’s not hard to be cynical about this program run by the Federal Government, but in the interest of giving respect where it’s due, the Trustees responsible for running this giant entitlement program write some of the best financial reports you will ever read. They have been telling us for years that there are major Social Security risks ahead, and it’s getting closer to reality. In the 2023 Annual Report, it was estimated that in all likelihood the program will exhaust itself by 2033. At that point, they estimate, benefits will have to be cut by 23% to match annual tax collections. We can’t know how our current and future politicians will address this problem, but if your investment planning isn’t assuming a cut to your currently legislated benefits, you may be counting on money that you will never receive.

At BIP Wealth, we focus on holistic wealth management to help our clients fortify long-term success and avoid the common financial planning mistakes you read about above. To learn more about our services, check out our What We Do page. If you’d like to get in touch with one of our wealth advisors, feel free to contact us!

Investment Planning FAQs

How do I estimate future earnings?

Although it is very difficult to accurately predict your future earnings, it may be helpful to create more than one investment plan to determine what your financial situation could look like in different scenarios.

What is superannuation?

Superannuation refers to a retirement savings system in which individuals set aside a portion of their income during their working years to fund their retirement. It is commonly known as a pension or retirement fund.

What is an investment expense?

Investment expenses refer to the costs associated with managing and maintaining an investment portfolio. These could include advisor fees, taxes, and operating expenses.

When do you pay taxes on stocks?

Taxes on investments like stocks are typically realized when you sell them for a net gain or loss.

Is Social Security at risk?

In a recent estimation, it was said that Social Security could exhaust itself by 2033, resulting in a 23% benefits cut.

This communication contains general investing information that is not suitable for everyone and is subject to change without notice. Past performance is no guarantee of future results and there is no guarantee that any views and opinions expressed will come to pass. The information contained herein should not be construed as personalized investment advice, tax advice, or financial planning advice, and should not be considered a solicitation to buy or sell any security. Investing in the stock market and the bond market involves gains and losses and may not be suitable for all investors. Indices are not available for direct investment.